Learn the basics of Search Engine Optimization

Learn the basics of Search Engine Optimization – Sometimes when people put up a web site and see that it is not ranking well, they tend to get discouraged. They start to believe that there is a secret formula, that they do not know about but everyone else is sharing. This is not true.

Most of the other people that you see ranking well with their web sites were in the same boat that you are in now. At one point, they were the low man on the totem pole. The only difference is that they took the time to learn what did and what didn’t work. Having a site rank well in the search engines is a simple process but it takes time. There are many ways that it can get done, but you have to figure out the best way for you. We have compiled a couple of ways that you can get started on building your site up but realize, these are not quick and easy answers. They are meant as a guide so that you can tailor them to fit your own needs.

Learn the basics of Search Engine Optimization

Search Engine OptimizationWhat may seem like an easy question to people who have been in the business for awhile, may be daunting to others. If you are new to owning and running a web site, the first thing that you should learn about is link building.Google and other search engines rank the importance of a web site by how many people link to it. If you have a lot of incoming links to your web site, then Google will hold your site in high esteem. If you have no one linking to you, then Google will basically ignore you.

So it is important that you start to build up links. Also remember, there is a difference between a link coming from an everyday web site and a link coming from a web site that is popular. Web sites that Google already sees as strong, will rank better than web sites that are not. So anytime that you can get a link on a web site that is considered a big one in its niche, be happy. Even though the traffic coming from it may hurt you with bandwidth, it will only help you in the long run.

Search Engine OptimizationAnother thing that a person who is new, should know about building up their web site is, the difference between SEO and PPC. SEO is of course, Search Engine Optimization. There are certain techniques that are known to get a search engines to rank your site pretty well. SEO is all about taking those techniques and maximizing them for your web site. PPC, on the other hand, stands for Pay Per Click. This model will allow people to find your site through ads served by an ad network similar to Google. The difference between the two is that one you have to pay for and it serves a more instant satisfaction. The other is free but it takes a while for you to see results. It all depends on your budget and the amount of patience that you have, on which way you should go.

The last thing that you should know about SEO is how to use social media in your favor. Social Media web sites are sites that people tend to gather on and hang out at. This includes sites such as Facebook, Myspace and Twitter. These types of sites are great places to put your link at. A link attached to places such as this will get you traffic to your web site, while at the same time look good in Google. You will have to be careful about places links in these places though. There is a fine line between the promotion of your web site and spam.

SEO is not a hard thing to figure out but it does take time to perfect. The landscape of the Internet is always changing, make sure that you are able to keep up with it.