Choosing the Right Domain Name

What’s in a domain name?

For a web business, choosing the right domain is the most important thing. It brands you and your product or services. It introduces your business to potential customers and keeps you in the minds of established ones.

Choosing the Right Domain NameIf you already have a web business but don’t have your own domain yet, the time to act is now. As you’ve probably heard and read several times, web domains are like real estate property. You have to stake your claim on your domain before someone else does.

If someone has already acquired your domain name, don’t panic. For example, if the .com name for your company is already taken, see if you can secure the .net or .org equivalent. is one service that allows you to type in a name and see its availability across domain extensions and social media platforms alike. Take a look at the domain that is already acquired. Does it look like a popular website?

Choosing the Right Domain Name

Choosing the Right Domain Name - technical support and domain namesHas it been updated recently? Is the website just an ad letting you know that the domain is available for sale? If this is the case, it’s safe to assume that your brand name is still yours. You can also try contacting the owner of the domain to see if something can be worked out. If they rarely use the domain, they could be willing to let it go. It’s always worth a shot!

Choosing the Right Domain Name - Internet Marketing and domain namesThe other problem you may come across is that the name of your business is too long, too short or too complicated to be made into a domain. How can you work around this? Perhaps you can name the domain after your full name. Is there one special product or service you offer that can make a catchy domain name? You can also try switching up the name somehow, possibly by adding an additional word or two.

Look at Southwest Airlines for example. One of their domains is You can always try something along those lines. Finally, if your business’ name is too complicated, you may want to consider changing it to something else. You’ll want to make sure it is easy to spell and more importantly, easy to remember.

Finally, it is recommended that you try to secure the domains for common misspellings of your company’s name or anything similar. By securing more than one domain, you make it easier for potential and established customers to search for you and find you.