A Good Freelance Web Design Portfolio is the Key to Getting Customers

Good Freelance Web Design Portfolio

A web design portfolio is important for a freelance web designer because it is the one thing that comprehensively tells a client what this person’s ability is. It communicates the developer’s style and gives a person an idea of his or her experience level. It should be prepared with the utmost of care and attention to detail and should show only the best works. So how do you make your website design portfolio so that it wins customers? Here are a few suggestions.

Good Freelance Web Design PortfolioYour web design portfolio should be web-based. After all, you are a web designer this is the best medium for presenting this information. When it is web-based, the clients considering your services can branch out to the other web sites you’ve developed because this capability is native to this style of delivery. You also save a lot of money by not having to print your portfolio for multiple clients. Plus, a web-based portfolio can be viewed by anyone worldwide.

Ask yourself what it is that you do best. Not every web designer is good at everything. For example, some web designers have little talent with design (the visual presentation) and they will tell you so. Take an inventory of your skills and make sure you list them along with a short description on the page dedicated to telling about you.

If some area is not in your expertise and you typically have to subcontract it, there is no need to explain all of that. In other words, focus on what you positively know how to do well and keep subcontracting an internal matter. Another example is in the area of content writing whereas not every London web designer has the time to write yet the job must still be done. Therefore, content writing is typically outsourced.

Good Freelance Web Design PortfolioCarefully develop your logo and display it prominently. Your logo is essential to brand recognition. If you are not good at designing logos, hire another freelancer who is. When your client looks at your logo and the others in your portfolio, he or she will be able to get an idea of the types of messages your logos convey. Logo design is an entirely separate and complex topic so it is best to use a professional that knows all the tricks.

Personalize your design and build trust by telling about yourself as website designer. It is basic human nature for people to want to know about someone they hire before they hand over their money. This is why one page on your design portfolio should be all about you: your education, experience, philosophy of design and contact information. It’s actually similar to the curriculum vitae or CV and the layout of the page should be such that clients can easily find the important information they are looking for. Also list all of the other services you provide.

Keep your design portfolio up-to-date. One thing to check periodically is that the client sites you are linking to are still active. A web design portfolio with broken links can send a negative message to your potential clients.